As a fourth-generation family business, we take a long-term view of what that responsibility means. It plays out differently across our brands. Sherpa Adventure Gear turns Nepalese-inspired gear into life-changing opportunities for Nepal's children and craftspeople. Schöffel Country is woven into the fabric of the British countryside, engineering performance clothing while supporting the wool growers and habitats it depends on. KEEN engineers footwear built to last, including PFAS-free ranges, for a life spent outside.

Each brand is driven by a single idea: that gear built to perform can also give back to the place and people that inspired it, and to the teams who make it possible.

Mission
As a fourth-generation family business, we grow a portfolio of outdoor and country lifestyle brands, each shaped by the places, people and cultures that inspire them. We will progressively move our supply chains onto independently verified social and environmental standards, beginning with Responsible Wool Standard-certified wool, and take inspiration from initiatives across our brands, such as KEEN's PFAS-free manufacturing, as we do so. We design products built to last, invest in our own people through fair pay, safe conditions and career development, and support the communities and natural environments that sustain our brands, from British wool growers and countryside habitats to Nepalese cooperatives and schools.