As a fourth-generation family business, we take a long-term view of what that responsibility means. It plays out differently across our brands. Sherpa Adventure Gear creates opportunities for Nepalese communities through employment, education and community initiatives. Schöffel Country is woven into the fabric of the British countryside, creating performance clothing while supporting the communities and environments connected to it. KEEN develops innovative footwear designed for outdoor life, with a focus on performance and responsible manufacturing.

Each brand is driven by a shared belief: that products built to perform can also contribute positively to the people, places and communities connected to them, including the teams who make them possible.

Mission

As a fourth-generation family business, we grow a portfolio of outdoor and country lifestyle brands, each shaped by the places, people and cultures that inspire them. We will progressively move our supply chains towards independently verified social and environmental standards, beginning with Responsible Wool Standard-certified wool where applicable, while supporting responsible practices across our wider brand portfolio.

We develop and distribute quality products, invest in our own people through fair pay, safe working conditions and career development, and support the communities and natural environments connected to our business, from the British countryside to Nepalese communities and schools.