Inspired by nature, icebreaker harnesses the incredible capabilities of natural fibres to make simple, beautiful, high quality clothing.

Icebreaker

Icbreaker

Inspired by nature, icebreaker harnesses the incredible capabilities of natural fibres to make simple, beautiful, high quality clothing that inspire and enable people in their adventures outdoors and in everyday life.

 

​Founded in 1994, icebreaker was the first company to harness the natural performance properties of merino wool. Naturally odour resistant, temperature regulating and soft to touch, icebreaker merino wool works to create a warm, breathable and comfortable environment, no matter what the activity level. Not only is this incredible natural material capable of outperforming synthetics and plastics but is an infinitely better choice for the well-being of our planet. ​

Purpose:

To offer consumers a natural alternative to synthetics and to lead the outdoor industry towards sustainable solutions.​

 

 

​Mission:

To be the natural fibre champions by championing ‘Radical Transparency’ in the outdoor industry and being part of the global conversation on nature.